Today’s blog post topic is about your unique special proposition (USP). This is what sets you apart from the crowd.
As someone with not much of a sales background, I often struggle with telling people why they should choose to work with me over another supplier. From the beginning of setting up my business, I knew that going into business would expose this weakness and that I had to overcome it sooner rather than later. I am pleased to say that there is progress and there is continuous improvements to come.
Knowing your USP is something that is important if you are on the hunt for a job or for clients. Natalie had listed some questions to help discover and answer the question of what sets you apart from the crowd.
See if you can find your USP by answering them too.
1. What are you better at than anyone else?
2. What do you enjoy doing the most?
3. What do (or could) you provide that no one else is providing?
4. What annoys people the most about your industry or blog area?
5. What is remarkable about you?
6. Do you have an unusual combination of elements?
7. Do you have a big personality?
To answer the questions Natalie provided, I listed below my answer to the questions in a summarised form.
My unique selling proposition is that working with Executive Support NZ means you get quality service and a guarantee that only I, Vanessa Leota as the business owner can provide. That quality service is based on you as the customer’s feedback on the end product. If you are not happy, neither are we and we like to be happy. 🙂
I believe having an eagerness to learn and adapt to new technology as it comes through also ensures that you as Executive Support NZ’s customers are kept up to date with the latest. Being responsive and open to multiple channels of communication is a must in this economic age. If your business is not visible online on free platforms such as Facebook, Twitter or Google+, then your business is in a dire situation. That’s where I believe Executive Support NZ’s services can benefit you by being your outsourced Communications/Customer Services/Marketing arm through social media and keeping up with the technology so that you don’t have to do it all.
In fact, I just wanted to reward you for reading this far into the blog post and offer you some information that you may not have been aware of. Did you know Facebook has changed their policies again regarding Facebook Cover photos? They are a bit more relaxed about it now and there are no more restrictions on amount of text or having calls to action or contact information.
Leave a comment and tell me about your unique special proposition or to your business facebook page so we can visit you.
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